Finding the Right Emotions - A picture paints a thousand words
Marketers have regained their interest in emotional advertising in recent years and the evidence is clear that emotional advertising beats rational advertising. Great brands have always known this, communicating loudly and consistently around a core message. For example, Dove, IKEA, Nike and Virgin all create a strong emotional connection with customers by shaping both their communication and their brand experience around this core (nurture, equality, performance or fun). Read more »
