Senses from the Bottom Up (Consumer Understanding #7)

Mar 16 2011 Published by neilgains under consumer psychology

Making sense of the world

It’s time to get ‘tasty’ and come over all ‘touchy feely’!  The senses are our connection to the outside world, through which we build a store of memories to help us predict and control our futures.  The unique value of the human mind is that it makes our behaviour context sensitive, and the context is determined by what we sense around us. Read more »

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