Senses from the Bottom Up (Consumer Understanding #7)

Mar 16 2011 Published by under consumer psychology

Making sense of the world

It’s time to get ‘tasty’ and come over all ‘touchy feely’! ┬áThe senses are our connection to the outside world, through which we build a store of memories to help us predict and control our futures. ┬áThe unique value of the human mind is that it makes our behaviour context sensitive, and the context is determined by what we sense around us. Read more »

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