Frames for Thinking
“When all think alike, no one thinks very much.” – Albert Einstein Read more »
-
Tag Cloud
- signal detection pricing presentation communication neuropsychology certainty value employee engagement social psychology product testing holistic urbanisation instinct cross-cultural differences risk brand movies sherlock holmes visualisation Jakarta simplicity behavioral psychology behavioural change emotional measurement Asia loyalty research SNAPP thinking life cycle technology brand personality intertextuality shopper behaviour listening tragedy metaphor prediction questions statistics correlation vs causation behaviour logic experimental design brand storytelling mirror neuron fundamental attribution error metonymy innovation simulation brand essense pattern recognition music quantitative research affective neuroscience pricing research human behaviour energy clarity fairy tales mobile research bias hypnosis adult learning theory normative behaviour behavioural economics new methods Visual Think Cards engagement cognitive biases design structuralism survivor bias evolution people website design anthropology shakespeare insight activation information overload popular music segmentation brain science shopper psychology essense buyer behaviour conversation Asia Research Conference society thinking word of mouth desire retail environment human nature social network body language food intuition happiness consumer truth creativity rational brand strategy data gamification advertising MRSS promotions mythology problem solving James Bond behavioural data affluenza persuasion behavioural science product development prospect theory culture Muslim insights brand meaning mixed methods cultural history online persuasion indonesia design thinking developmental psychology archetype working environment sensory marketing insight sensory analytics herd mentality probability observation unconscious NLP Asian beauty sociology activation emotional branding hypothesis willpower China facial coding symbolism brand equity trend research comedy business intelligence visual thinking sleep questionnaire language empathy binary opposition neuromarketing brand identity research design brand archetypes emotion marketing science placebo effect mobile research business book review dreams learning customer experience memory change ego sensory research employee research archetypes cultural analysis catharsis synaesthesia data collection market research habit signal to noise ratio ethnographic research deduction history child psychology trends connection colour meaning conceptual blending confirmation bias belief bayesian statistics semiotics instant gratification sampling brand mind map consulting cognitive bias China trends embodied cognition visual perception meaning colour cross-cultural research India non-verbal research ROI linguistics branding quantified self beauty availability bias evolutionary psychology data synthesis StoryWorks big data shopper research sensory branding mental heuristics motivational research imagination forecasting magic cognitive therapy neuroscience senses influence marketing training motivation context paradox of choice implicit testing presentation skills report writing sensory perception archetypal branding consumer psychology storytelling scenario planning self identity
-
Categories
- advertising (2)
- archetypes (19)
- Asia (1)
- Asia trends (21)
- behavioural change (5)
- behavioural economics (11)
- book review (21)
- brain science (9)
- brand essense (13)
- branding (12)
- business (10)
- consumer psychology (19)
- consumer truth (1)
- context (12)
- culture (9)
- data (5)
- design (2)
- emotion (21)
- empathy (3)
- evolutionary psychology (2)
- insight (24)
- insight activation (1)
- market research (11)
- pricing (1)
- product testing (1)
- research bias (1)
- risk (1)
- semiotics (34)
- sensory branding (4)
- shopper behaviour (1)
- storytelling (26)
- training (1)
-
Twitter Feed
-
-
Search
