Mental Shortcuts - Good and Bad (Consumer Understanding #5)

Mar 14 2011 Published by neilgains under consumer psychology

Home Economicus or Homo Sapiens?

We have seen that the majority of human behaviour is controlled outside consciousness.  This is in contrast to the classical models of economics which assume a model of man as Homo Economicus who is entirely rational, always knows what (s)he wants and is capable of calculating the precise consequences of any action.  We all know that this is nonsense, and recent economic events have once again highlighted the inadequacy of such models both for economics and further afield. Read more »

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“Show Me the Money!”

Jan 29 2011 Published by neilgains under business

What makes research valuable?

I had a great time running a Tapestry Workshop earlier this week on “Winning the Hearts and Minds of Clients”.  One of the key, and often repeated, messages on the course is the importance of linking research to business value creation.

I have read several defences of market research recently, with articles by Spych, Frankie Johnson in the last few days.  As a passionate market researcher, I love to read other passionate researchers standing up for the industry and the importance of linking everything back to the customer, and I applaud them for it. Read more »

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Brain Rules for Researchers

Jan 18 2011 Published by neilgains under brain science

“All right, brain.  I don’t like you ad you don’t like me - so let’s just do this and I’ll get back to killing you with beer.”  - Homer Simpson Read more »

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Quality Thinking and Quantity Surveying

Jan 08 2011 Published by neilgains under insight

“Statistics are like bikinis.  What they reveal is suggestive, but what they conceal is vital.”  - Aaron Levenstein Read more »

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Innovation Moves East (Part 2)

Dec 07 2010 Published by neilgains under Asia trends

We have written at DoctorDisruption.com about the trend for innovation to be increasingly driven by emerging markets and recent articles at trendwatching.com and blogs.hbr.org provide some great examples of Asian innovation.  Here are some of the most inspiring examples from China, India, Indonesia, Malaysia and Philippines. Read more »

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Data is the Tip of the Iceberg

Nov 26 2010 Published by neilgains under business

Is Market Research the iceberg that keeps the Titanic afloat?

At the APRC and JMRA annual conference in Tokyo yesterday, Hatsunori Kiriyama of Procter & Gamble gave a thoughtful keynote speech on “My expectation from research”.  Although Kiriyama-san comes from a sales background, he clearly values research, as do his company, placing it at the heart of the business he runs in Japan, or as he described it, “our brand stories always start with the consumer”. Read more »

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Looking for Clues

Nov 21 2010 Published by neilgains under insight

“Our observation of nature must be diligent, our reflection profound, and our experiments exact.  We rarely see these three means combined; and for this reason, creative geniuses are not common.”  - Denis Diderot Read more »

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5 Questions Every Innovative Researcher Needs to Ask

Nov 11 2010 Published by neilgains under business

5 questions every innovative researcher needs to ask …. and the one answer they need to give

by Mike Sherman, Neil Gains and Linda Collard Read more »

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Frames for Thinking

Oct 19 2010 Published by neilgains under insight

“When all think alike, no one thinks very much.”  - Albert Einstein Read more »

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Ten Principles for Good Research Design

Oct 14 2010 Published by neilgains under design

“Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.”  - Donald Norman Read more »

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