Do we know how to think?

Mar 07 2011 Published by neilgains under consumer psychology

I can’t think why

After facilitating two fun-packed days on consumer psychology last week, I picked up the latest edition of Newsweek which had a lead article on the very same topic written by Sharon Begley (link below).  Sharon Begley focuses on the impact of the ‘Twitterization’ of culture, arguing that our brains are sometimes so overloaded with information that they simply freeze.  The story is backed up by neuro-imaging studies of brian activity during decision making, which show that when overwhelmed with information our conscious brains sometimes literally ‘switch off’.  More importantly, with too much information, our decisions can make less and less sense. Read more »

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