Neuromarketing - Brainwave or Brainwash?

Sep 20 2013 Published by neilgains under brain science

The title of the first chapter of Brainwashed,  ”Losing Our Minds in the Age of Brain Science”, sums up the main thread of this readable new book. Brain science is a powerful new tool to help us understand our mind, but its potential has blinded us to its (current) limitations, especially when the world is full of snake oil salespeople, determined to sell us the lie that it can answer any question and find the mythical “buy button” in the brain. The reality is that it cannot, at least for now and arguably ever. Read more »

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Staying Afloat - Keeping Dry in the Data Deluge

Nov 21 2012 Published by neilgains under market research

Yesterday’s MRSS Asia Research Conference focused on the the coming changes in market research and particularly the role of big data. Interestingly, many of the papers came back to the same Vs (sometimes 3, 4 or 5 of them) to evaluate the strengths and weaknesses of big data. Read more »

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