Connecting the Dots (Consumer Understanding #10)

Mar 19 2011 Published by neilgains under consumer psychology

As we have seen previously, the basis of new memories are new physical connections in the brain.  The more elaborate the connections, the more meaning they have, and the more specific the context, the stronger and more long lasting is the memory. Read more »

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Zen and the Art of Presentations

Aug 17 2010 Published by admin under storytelling

“Our lives are frittered away by detail; simplify, simplify.”  - Henry David Thoreau

“Power corrupts.  PowerPoint corrupts absolutely.”  - Edward Tufte

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