Instinct and the Unconscious (Consumer Understanding #4)

Mar 13 2011 Published by neilgains under consumer psychology

On autopilot

Imagine a busy housewife, with impatient kids in tow, walking through the supermarket to find fishcakes and chips (or perhaps noodles and vegetables) for the evening meal.  Her mind is focused on the task in hand and finding the right items, along with trying to listen to descriptions of the school day just gone.  All of us do many things (arguably most things) in our day via an internal autopilot. Whether it’s brushing our teeth, driving to work, or buying our evening meal, much of our behaviour is learnt and unconscious. Read more »

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