Insight, Outsight, Blindsight and Foresight

Dec 08 2010 Published by neilgains under insight

Insight or foresight?

We have written previously about the important role of seeing the future in evaluating the value of insights, and about Prometheus as a role model for foresight with a name and values who embodies the best characteristics of market researchers.  So should we replace the word insight with foresight?  And apart from insight, what more is needed to inspire truly breakthrough ideas and innovations? Read more »

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Looking for Clues

Nov 21 2010 Published by neilgains under insight

“Our observation of nature must be diligent, our reflection profound, and our experiments exact.  We rarely see these three means combined; and for this reason, creative geniuses are not common.”  - Denis Diderot Read more »

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5 Questions Every Innovative Researcher Needs to Ask

Nov 11 2010 Published by neilgains under business

5 questions every innovative researcher needs to ask …. and the one answer they need to give

by Mike Sherman, Neil Gains and Linda Collard Read more »

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Frames for Thinking

Oct 19 2010 Published by neilgains under insight

“When all think alike, no one thinks very much.”  - Albert Einstein Read more »

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The Fox and the Hedgehog

Sep 14 2010 Published by neilgains under insight

“The fox knows many things, but the hedgehog only knows one big thing.”  - Archilochus (7th Century BC)

Are you a fox or a hedgehog? Read more »

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All Research is Problem Solving

Sep 06 2010 Published by neilgains under data

“In our reasonings concerning matter of fact, there are all imaginable degrees of assurance, from the highest certainty to the lowest species of moral evidence.  A wise man, therefore, proportions his belief to the evidence.”  - David Hume

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Solace for England

Jun 21 2010 Published by admin under context

The World Cup Football 2010 has started. England fans and the British media are extremely unhappy with performance of their team. Two draws into the tournament and fans are booing the players off the pitch, newspapers are suggesting the coach must go, WaGs (Wives and Girlfriends) are being flown out to ‘boost the boy’s morale’. As the final group game approaches next week, a Sky News presenter offered a ray of hope, “England tend to perform better with their backs against the wall”. I noted the same media driven feeding frenzy happening at the recent congressional hearing for BP CEO Tony Hayward.

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New Emotional Connections that create Future Value

Jun 18 2010 Published by admin under insight

The debate over insight is becoming heated, particularly at Research-Live, although I think most of the differences are semantic.  Nick Johnson first proclaimed that “insight is dead”, and I agree that the word is overused.  However, his (very accurate) description of research outcomes with two hour and 80 page powerpoint decks, is about data and not insight, and his plea to look beyond the immediate data is absolutely on the mark.  In his response to this, Anthony Tasgal defends “insight” as the currency of consumer understanding, and argues that insight is a process and not an object, and most importantly that insight always includes a creative element, and is always actionable (and actioned).  He is right to argue that insight is about replacing the 80 page deck with an action oriented debrief process.

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Questions questions

Jun 04 2010 Published by admin under context

One of the key skills in developing insights and solving all kinds of problems is to ask the right questions.  In Zensights, we identified six key themes for simplifying complex data, the first four of which revolve around asking the right questions: what is the real problem?, what is the context?, what frameworks can I use to understand the problem?, and how can I structure the information to simplify the problem?.   At heart, problem solving and insight discovery are creative processes, where divergent thinking will give the best chance to find elegant and profound new truths.  Although it may seem contradictory, divergent thinking can be structured through planning different ways to look at problems, or by asking a wider range of questions.

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May 20 2010 Published by admin under insight

People are very much in need of simplification, balance and control in today’s jam-packed lifestyles.  Just take a look at the number of self-help books and websites that encourage you to find focus, and to rethink what is relevant.

The sense of “Information overload” has reached every part of our lives. So much so that Barry Schwartz, in “The Paradox of Choice”, argued that “More Is actually Less”. He even suggested that eliminating consumer choices could greatly reduce anxiety for shoppers.

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