Brain Evolution and Human Drives (Consumer Understanding #1)

Mar 10 2011 Published by neilgains under consumer psychology

A new mindset for research

Advances in neuroscience, psychology and related fields such as behavioral economics have changed our understanding of our minds over the last 10-20 years.  Over the next 12 articles, I would like to build a complete picture of what makes us what we are, and what this means for marketing and market research, incorporating the latest understanding from these fields.  The material is taken from a two-day training workshop, and if you want to learn more about these ideas, then please join us here. Read more »

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