The Structure of Meaning (Introduction to Semiotics Part 4)

May 29 2012 Published by neilgains under semiotics

Signs of structure

Signs and meanings may be arbitrary in the sense that there is no direct connection between the signifier (the sign) and the signified (the underlying meaning), but they are rarely arbitrary in the way that they relate to other signs and meanings as Claude Levi-Strauss argued. Just thinking of energy drinks (see last article), there are clear and important (structural) connections between the colours, shapes, materials and words used in the category and the meanings they signify (energy, potency, stamina, power, etc). They do not just stand in isolation. Read more »

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