Caveat Emptor: Marketing Cause and Effect

Dec 13 2011 Published by neilgains under insight

“Though experience be our only guide in reasoning concerning matters of fact; it must be acknowledged, that this guide is not altogether infallible, but in some cases is apt to lead us into errors.”  - David Hume

“The invalid assumption that correlation implies cause is probably among the two or three most serious and common errors of human reasoning.”  - Stephen Jay Gould Read more »

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