Symbols, Signs, Metaphors and Meanings

Sep 13 2011 Published by under semiotics

“Culture is the collective programming of the mind.”  – Geert Hofstede

A world of symbols

What makes us all so interesting to researchers and marketers is our enquiring mind, and nothing shows this more vividly than the web of beliefs and ideas that we have created to make meaning from the complexity of the world around us. A very important part of this framework is the vocabulary of signs and symbols that help remind us of our link to the world and each other. Read more »

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What’s Growing in China?

Aug 22 2011 Published by under Asia trends

CNBC have an interesting slide show (click here) and article on Growing Trends for Chinese Consumers and it’s worth sharing them even though some are well known (some are more surprising). The trends are macro-economic, and provide insights into the changing Chinese marketplace and consumer. Read more »

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China’s Emerging Cities

Dec 18 2010 Published by under Asia trends

The Economist Intelligence Unit have published a fascinating report on China’s fastest growing cities (called CHAMPS), which predict some important trends in the urbanisation of China, and the increasing importance of a big population inland from China’s currently booming East Coast cities like Shanghai and Guangzhou.  You can download the report by registering here. Read more »

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Innovation Moves East (Part 2)

Dec 07 2010 Published by under Asia trends

We have written at about the trend for innovation to be increasingly driven by emerging markets and recent articles at and provide some great examples of Asian innovation.  Here are some of the most inspiring examples from China, India, Indonesia, Malaysia and Philippines. Read more »

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