Instant gratification and market disruption

Jan 15 2014 Published by neilgains under behavioural economics

The UK supermarket wars are hotting up, as Waitrose’s boss trades insults with his competitors, and gets some bad press on social media too. Looking behind the flood of words, it does seem that Waitrose’s recent innovations with its loyalty card have had a clear impact on business performance: sales were up 7.6% in Q3 of 2013 (compared with other chains who’s growth was nearer 3%, although Waitrose was starting from a smaller base). They had their busiest ever shopping day on 23 December 2013.

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