What’s Growing in China?

Aug 22 2011 Published by neilgains under Asia trends

CNBC have an interesting slide show (click here) and article on Growing Trends for Chinese Consumers and it’s worth sharing them even though some are well known (some are more surprising). The trends are macro-economic, and provide insights into the changing Chinese marketplace and consumer. Read more »

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Cultured Marketing

Jul 06 2011 Published by neilgains under culture

Cross-cultural differences

I’ve written previously about the importance of understanding cultural context to interpret human behaviour and there has been extensive research on cross-cultural differences, especially in the workplace.  Edward Hall was one of the pioneers of such work, and was the first to focus on the context sensitivity of different cultures, comparing high-context cultures such as Japan with low-context cultures such as the US and UK.  In high context cultures, he found that there was often little need for much written or oral information as individuals were heavily socialised and sensitive to contex, whereas individuals in low-context culture require much more background detail in order to interpret information.  Visual communications without verbal information can work very effectively in high-context cultures because of such sensitivity. Read more »

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Future Fundamentals: Emotion, Habit, Context and Age

Apr 12 2011 Published by neilgains under insight

The transformation of market research

Last week I spent a great two days taking part in the MRSS Asia Research Conference (declaration: I had also been involved in it’s organisation).  On the first day, more than twenty young (and occasionally old) researchers took part in two stimulating workshops exploring research in the facebook age, and the busy executive’s guide to social media.  On the second day of the conference, 10 world class speakers spoke on a range of topics connected to the future of research in Asia.

My key take aways fall into four areas: the importance of emotions, the power of measuring real behaviours, the value of contextualising survey questions and the reality of Asia’s ageing population (surprisingly I’ve come back to affect, behaviour and context again!). Read more »

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The Urban Future

Feb 17 2011 Published by neilgains under Asia trends

“For those (cities) which were great once are small today; and those that used to be small are great in my own time.  Knowing, therefore, that human prosperity never abides long in the same place, I shall pay attention to both alike.”  - Herodotus Read more »

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Market Research needs More than Research Skills

Jan 24 2011 Published by neilgains under training

The new year brought a wide range of predictions for the future of market research, mixing positive and negative sentiments about the industry.  The majority of the predictions were consistent in seeing a future where market researchers would need to develop a broader range of skills to take advantage of the changes in technology, consumer understanding, data accessibility and, above all, client expectations.  These changes offer great opportunities to the industry if embraced, and a huge threat if they are ignored. Read more »

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The Road to Asian Brand Success

Jan 03 2011 Published by neilgains under Asia trends

How successful are Asian brands?

The Economist Intelligence Unit (EIU) published a report late last year on Asian branding full of  insights and well worth reading.  The report is based on interviews with a range of branding experts and Asian business leaders and you can download it (in English or Chinese) here. Read more »

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IBM’s Mobile (and Scary?) Future

Dec 30 2010 Published by neilgains under Asia trends

“Never make forecasts, especially about the future.”  - Samuel Goldwyn

IBM have bravely made some predictions about the next five years.  Although none of their ideas are wildly controversial, they are worth reading (and watching).  The five key themes are: Read more »

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China’s Emerging Cities

Dec 18 2010 Published by neilgains under Asia trends

The Economist Intelligence Unit have published a fascinating report on China’s fastest growing cities (called CHAMPS), which predict some important trends in the urbanisation of China, and the increasing importance of a big population inland from China’s currently booming East Coast cities like Shanghai and Guangzhou.  You can download the report by registering here. Read more »

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Innovation Moves East (Part 2)

Dec 07 2010 Published by neilgains under Asia trends

We have written at DoctorDisruption.com about the trend for innovation to be increasingly driven by emerging markets and recent articles at trendwatching.com and blogs.hbr.org provide some great examples of Asian innovation.  Here are some of the most inspiring examples from China, India, Indonesia, Malaysia and Philippines. Read more »

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The Distribution of Happiness

Nov 29 2010 Published by neilgains under Asia trends

Forbes have recently published an analysis of the world’s happiest countries, and it makes interesting reading, although I’m not convinced by some of the results. Read more »

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