Three Websites that Might Represent the Future of (Quant) Research

Apr 15 2013

Reading Research Live’s interview with Steve Phillips (see here) prompted me to think again about the future of market research, and more specifically about customised quantitative research which is the backbone of the majority of global research agencies. Along with two other website’s Zappistore might hold the key to part of the future of market research.

Steve Phillip’s new venture appears to offer an intriguing combination of DIY research, best practice research design, online sample and automated reporting. All with cost and turn around time that should have many companies rubbing their hands with glee. Although initially targeted at SMEs and research users without the budgets of large corporations, there is no reason why anyone might not want to use the opportunity to do more with their research budget (apart from the drag of legacy KPIs and blackbox solutions). The bundling of these elements seems intuitively obvious, so congratulations to Steve Phillips for being the first to actually pull this together. It has already won one well deserved innovation prize.

These are indeed interesting times for market research. What is clear is that automated tools will take over a large part of the quantitative research process, but will not take over the role of behavioural insight and creative thinking. If I were still working in quantitative research, I would be thinking hard about my next career move.

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