Archive for the 'advertising' Category

Morning Lift or Nighttime Gift: Indonesian Beauty Advertising

Dec 19 2017 Published by under advertising

Earlier this year, TapestryWorks collaborated with ABN Impact in Jakarta, to uncover the emotional journey of women’s beauty routines (read more here). As part of this work and client event, we also looked at women’s reactions to examples of advertising from beauty brands including Garnier, Wardah, L’Oreal and Sari Ayu, covering a range of International and local brands.

As with the diary work, we used StoryWorks Visual Think cards to capture the emotions associated with each advert and also the talent appearing in each execution using ABN Impact’s ‘Jakarta Beauty’ online community members. Read more »

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More on Emotions and the Long-Term

Nov 08 2016 Published by under advertising

Dr Disruption recently wrote about a recent IPA report on short-term thinking in advertising, in the context of business culture that is increasingly short-term thinking and digitally distracted. Peter Field was the author of the report, and he has recently teamed up again with Les Binet to present more insights into advertising effectiveness following on from their important report The Long and the Short of It (which I wrote about here). They presented their most recent analysis at The IPA Effectiveness Week Genesis Conference, with more insights into how advertising can best work for brands. Read more »

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