Marshmallows, Willpower and Context

Jul 17 2013 Published by neilgains under consumer psychology

A couple of recent projects encouraged me to read up on some of the theory behind the psychology of willpower and instant gratification. Roy Baumeister has conducted many experiments on the topic and published Willpower last year, at the same time that a very interesting paper was published on the impact of the environment on willpower. Read more »

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