Orangemen and Green Hats: How to Send the Right Colour Signals

Jul 23 2012 Published by neilgains under semiotics

Here are three questions about colour that I will answer before you finish reading this:

  • Have carrots always been orange?
  • Is darker chocolate always more bitter?
  • What colour of hat should you never offer a Chinese man?

We all know that colours have powerful meanings, and semiotics is the study of all signs and their meanings. Signs include shapes, smells, facial expressions, body movements, sounds and colours. Read more »

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