Market Research needs More than Research Skills

Jan 24 2011 Published by neilgains under training

The new year brought a wide range of predictions for the future of market research, mixing positive and negative sentiments about the industry.  The majority of the predictions were consistent in seeing a future where market researchers would need to develop a broader range of skills to take advantage of the changes in technology, consumer understanding, data accessibility and, above all, client expectations.  These changes offer great opportunities to the industry if embraced, and a huge threat if they are ignored. Read more »

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