Metaphor and Meaning (Consumer Understanding #9)

Mar 18 2011 Published by neilgains under consumer psychology

Sensory thinking

The senses inform much of our language, as the dominant source of our experiences.  We all use words related to different senses to express ourselves (I can see your point, I hear you, I was touched by a thought), and some theories (eg NLP) claim that we have different preferences for the sensory modalities (I hear what you’re saying vs I see what you’re saying).  Thus, the senses truly help us to create our everyday expressions. Read more »

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