Designing Presentations in a SNAPP

May 26 2015 Published by neilgains under storytelling

In 100 Things Every Presenter Needs To Know About People, Susan Weinschenk outlines many behavioural triggers and barriers in the context of successful presentations, covering how people think and learn, how to get attention, how to motivate, how people listen and see, how they react to the environment, how they react emotionally, and how they decide to take action. The book is a useful summary of many of the behavioural quirks we have written about here. Most especially, the different behaviours that the author highlights fall into the five themes outlined in TapestryWorks’ SNAPP thinking framework which we find a useful way to simplify human behaviour and decision-making into broad themes. Read more »

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