Market research and product testing
The history of product testing is long and can trace its path back to many diverse fields along a similar timespan to that of market research (back to the 1920s when the science was first introduced to manage product quality). Sensory science developed at a fast rate in the 1950s and 1960s, when different techniques for the ‘descriptive analysis’ of products were developed, starting with the flavor profile method, in the fast developments of the consumer goods industries which followed the end of the second world war. The science was boosted by the publication of Stevens’ landmark textbook on psychophysics in the mid-1970s and has come a long way in the last 50 years.
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“Our minds are like our stomachs: they are whetted by the change of their food, and variety supplies both with fresh appetites.” - Quintilian
“Food is an important part of a balanced diet.” - Fran Lebowitz
Foodtrotter’s recent post on world food trends has some great insights into new trends in food and drink around the world, and most of them are relevant in Asia too (based on my recent experiences), so here is a quick summary. Read more »
Whilst many brands claim they offer customers an “experience”, this is perhaps no more true than in spas. Customers are taken on a journey which is specifically designed to stimulate their senses. Spas are places that put people literally in touch with each other. Touch as we have seen is a basic human need. Spas create a safe environment, through the use of design features that allow privacy, rituals which engender trust, and professionalism of the therapists who are licensed to make a connection with the guest. Moreover, spas are a melting pot for a range of products and services that enhance health and wellbeing. Read more »