Report Writing Standards (Again)

Jul 19 2012 Published by neilgains under market research

In the latest issue of Research, Gill Wales writes about the standard of market research reports and it’s depressing reading (link here). The article, ‘Will this do?’, cites examples of where market research companies fail to deliver value and suggests that the problem is endemic. I agree based on what I see in my work, and it’s a topic that has come up frequently in this blog (for example in “Show me the money” and “5 questions every innovative researcher needs to ask”. Read more »

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