Contextual Data: New Dawn or False Promise?

Aug 15 2015 Published by neilgains under book review

The Age of Context promised to be a revelatory book on the future of market research, but I have to admit to be being ultimately disappointed. The authors are evangelists for new technology, but their evangelism often feels like an informercial for the companies that they mention, and their over-enthusiasm for many ideas is irritating rather than inspiring (especially that for Google Glass). However, my biggest concern with this book is that ultimately it reads as wishful fantasy rather than future reality, as the authors enthuse for what may be possible without failing to address many big issues with the trends that they discuss.

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