14 Principles For Pricing Everything

Apr 28 2014 Published by neilgains under behavioural economics

“They know the price of everything and the value of nothing.”  - Oscar Wilde

Priceless is a great read for anyone who wants to explore the psychology behind pricing (and currently only one of two books that really addresses this topic – I’ll be reviewing the other soon). Although it lacks an overall storyline and structure, the book is easy to read (spread across 57 chapters) and full of anecdotes and case studies. It contains extensive discussions of some of the underlying theories which can help explain some of the strange and quirky ways in which humans deal with issues of money, most notably those of behavioural economics and its chief spokesperson Daniel Kahneman. Read more »

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