Review of Webs of Influence

Jan 20 2015 Published by neilgains under book review

In Webs of Influence: The psychology of online persuasion, Natalie Nahai does a great job of providing practical strategies for website design based on the science of behavior. She has taken ideas from a very wide range of sources and demonstrated what they might mean in the context of a website and online environment.

The book covers three overall themes and each theme takes a number of ideas from psychology, neuroscience, behavioral economics and in short and easy to read chapters, shows real examples and case studies of how the idea can be implemented. Read more »

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