Answers without Questions

Sep 13 2012 Published by neilgains under insight

I believe that market research still relies far too much on direct questions and answers and that many current practices in research suffer from serious flaws. There are three big problems in relying on direct question and answer approaches:

  1. They do not take account of the different systems in the brain
  2. They too often ignore the importance of context (and it’s role in memory)
  3. The act of asking questions can itself change the answers you get Read more »

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