Staying Afloat – Keeping Dry in the Data Deluge

Nov 21 2012 Published by neilgains under market research

Yesterday’s MRSS Asia Research Conference focused on the the coming changes in market research and particularly the role of big data. Interestingly, many of the papers came back to the same Vs (sometimes 3, 4 or 5 of them) to evaluate the strengths and weaknesses of big data. Read more »

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