Mapping the Mind (Consumer Understanding #11)

Mar 20 2011 Published by neilgains under consumer psychology

Pulling the trigger

Have you ever had the experience that something was on the ‘tip of your tongue’ but you couldn’t quite remember?  That’s likely because you know the information exists, but you can’t quite find the right connection to trigger its recall.  That’s why such memories sometimes come back later when triggered by a more relevant (but often random) stimulus. Read more »

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