Do we know how to think?

Mar 07 2011 Published by neilgains under consumer psychology

I can’t think why

After facilitating two fun-packed days on consumer psychology last week, I picked up the latest edition of Newsweek which had a lead article on the very same topic written by Sharon Begley (link below).  Sharon Begley focuses on the impact of the ‘Twitterization’ of culture, arguing that our brains are sometimes so overloaded with information that they simply freeze.  The story is backed up by neuro-imaging studies of brian activity during decision making, which show that when overwhelmed with information our conscious brains sometimes literally ‘switch off’.  More importantly, with too much information, our decisions can make less and less sense. Read more »

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Market Research needs More than Research Skills

Jan 24 2011 Published by neilgains under training

The new year brought a wide range of predictions for the future of market research, mixing positive and negative sentiments about the industry.  The majority of the predictions were consistent in seeing a future where market researchers would need to develop a broader range of skills to take advantage of the changes in technology, consumer understanding, data accessibility and, above all, client expectations.  These changes offer great opportunities to the industry if embraced, and a huge threat if they are ignored. Read more »

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