Stan Sthanunathan (Senior Vice President of Consumer and Market Insights at Unilever) recently said that great insights should appear obvious when you look back. Market Researchers, Data Analysts and Consultants shouldn’t feel offended by this remark, as most great human insights are obvious once you understand them. Read more »
Over the new year I read the perfect book for the start of the new year. In Superforecasting, Philip Tetlock and Dan Gardner provide a roadmap for becoming a better forecaster, with small and progressive steps to improving any prediction you make on almost any topic. This is not just book for political pundits and economists, but is recommended to anyone in marketing sciences, including researchers, who make a living from interpreting and synthesising information to make inferences about business decision-making.
It is now clear that the human brain is immensely complex and interconnected with much of its work unknowable and mysterious. This is hard for us to accept as individuals, including myself, and continues to be hard for the market research industry to accept.too Perhaps that is why very little fundamental change has occurred.
While there have been great leaps in the technological interfaces used to collect data from research participants (and hurray that 2014 finally appeared to be the year that mobile data collection really took off), the fundamental processes have not undergone the radical changes that they need. Read more »
Have you ever read a book and wished you had found it earlier? Have you ever been recommended a book, and immediately bought it for fear of missing out on something so good? In The Art of Thinking Clearly, Rolf Dobelli discusses the fear of regret and 98 other cognitive biases in plain and succinct language beautifully illustrated with personal anecdotes. scientific papers and psychology experiments from around the world. Read more »
If you want to talk to the emotional brain then you need to talk a language that emotions speak and hear, and that’s much more the language of the senses, especially the visual sense, than it is words. Visual approaches can help us understand the core of the esSense of a brand, by understanding the emotional story that underlies the goals or motivations of customers.
“Silence is the most fitting connotation of beauty, like the peace of the calm, blue sea.” – Friedrich Wilhelm Joseph von Schelling
“I perceive blue as a movement of detachment from man, from the human, a movement that draws us toward the centre of this colour but also towards the infinite, awakening in us a desire for the pure and, finally, for the supernatural.” – Wassily Kandinsky Read more »
“The syllable gu means shadows, The syllable ru, he who disperses them, Because of the power to disperse darkness, the guru is thus named.” – Advayataraka Upanishad
“The most difficult thing in life is to know yourself.” - Thales Read more »
“You’re familiar with the phrase ‘Man’s reach exceeds his grasp’? It’s a lie. Man’s grasp exceeds his nerve. The only limits on scientific progress are those imposed by society. The first time I changed the world, I was hailed as a visionary. The second time I was asked politely to retire. The world only tolerates one change at a time. And so here I am. Enjoying my “retirement”. Nothing is impossible, Mr. Angier, what you want is simply expensive.” - spoken by Nikola Tesla in The Prestige (2006)
“To be a catalyst is the ambition most appropriate for those who see the world as being in constant change, and who, without thinking that they can control it, wish to influence its direction.” - Theodore Zeldin Read more »
“The point is, not how long you live, but how nobly you live.” – Seneca
“The basic difference between an ordinary man and a warrior is that a warrior takes everything as a challenge, while an ordinary man takes everything as a blessing or a curse.” – Carlos Castaneda
“A hero is someone who has given his or her life to something bigger than themselves.” – Joseph Campbell
“If you hear a voice inside you say, ‘You cannot paint,‘ then by all means paint, and that voice will be silenced.” - Vincent van Gogh
“Every child is an artist, the problem is staying an artist when you grow up.” - Pablo Picasso
Vincent van Gogh and Pablo Picasso follow all the classic traits of the Artist archetype. Creative geniuses on the edge of madness (particularly in the case of Vincent), living itinerant and often difficult lives and pursuing their own vision. Read more »