Designing Presentations in a SNAPP

May 26 2015 Published by neilgains under storytelling

In 100 Things Every Presenter Needs To Know About People, Susan Weinschenk outlines many behavioural triggers and barriers in the context of successful presentations, covering how people think and learn, how to get attention, how to motivate, how people listen and see, how they react to the environment, how they react emotionally, and how they decide to take action. The book is a useful summary of many of the behavioural quirks we have written about here. Most especially, the different behaviours that the author highlights fall into the five themes outlined in TapestryWorks’ SNAPP thinking framework which we find a useful way to simplify human behaviour and decision-making into broad themes. Read more »

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Review of The Rational Animal by Kenrick & Griskevicius

Aug 21 2014 Published by neilgains under book review

The Rational Animal is a stimulating read for anyone interested in human behavior, linking ideas from evolutionary psychology to work in behavioral economics and motivational research.  It is written in a clear and engaging style focusing on seven ore human motivations and how they shape our thinking and behavior.

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