Herd Mentality (Consumer Understanding #6)

Mar 15 2011 Published by neilgains under consumer psychology

In the last post, we saw that humans are susceptible to social bias (or herd mentality).  Our mind does not work by itself alone, but through interactions with other minds in the immediate environment or more remotely through culture and shared values.  Much of what we do is under the influence of others, often without realising, with important implications for marketing and research. Read more »

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