The need for engagement in all areas of business and marketing continues to grow in importance.
For employee motivation, Dan Pink, has recently highlighted the need for business to catch up with scientific understanding. Carrots and sticks, Pink argues, are so last century. Carrots and sticks actually distract us from all but the most mundane tasks. They make work feel like work, worse still they encourage dishonesty and short term thinking. The hold that traditional economics and behaviorism has had in management maybe waning.