How Social is Social Media?

Oct 24 2010 Published by neilgains under empathy

“There are already people who instead of listening to what is being said to them, are already listening to what they are going to say themselves.” – Alfred Guinon

I really enjoyed watching The Social Network this afternoon, which manages to make a geeky story very interesting by focusing on the paradox that Mark Zuckerberg creates a social network although he is himself socially inadequate.   Read more »

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Online Research Is About To Leave Home

Oct 22 2010 Published by neilgains under Asia trends

The World Wide Web is 18 years old and after some rebellious teenage years is about to mature into a very different adult than we all expected from its youthful promise.  With adulthood, comes the yearning to leave home and become independent, and that’s exactly what’s happening to the web. Read more »

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Empathy, Identity and Word of Mouth

Oct 05 2010 Published by neilgains under empathy

“My object all sublime, I shall achieve in time, To let the punishment fit the crime.”  - W.S.Gilbert (The Mikado)

“One death is a tragedy; one million is a statistic.”  - Joseph Stalin

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Speak, Memory

Sep 22 2010 Published by neilgains under brain science

“The future ain’t what it used to be.”  - Yogi Berra Read more »

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Energizing Research

Sep 13 2010 Published by neilgains under insight activation

“Vision without execution is hallucination.”  - Thomas Edison Read more »

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Living in the Past?

Aug 23 2010 Published by admin under context

In 1969, at the peak of the Vietnam War, progressive rock group Jethro Tull recorded one of their best-known songs, Living in the Past.  For a reminder of its unusual 5/4 time signature, and the even more unusual flute playing of Ian Anderson visit: http://www.youtube.com/watch?v=EsCyC1dZiN8. The song seems to be about people wishing to live in peaceful times (the “past” mentioned in the song) rather than at a time of war and turmoil (the “present”).

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Inception for Dummies

Aug 06 2010 Published by admin under context

(Please note, this article contains plot spoilers!)

Inception is based on the notion of “exploring the idea of people sharing a dream space — entering a dream space and sharing a dream.  That gives you the ability to access somebody’s unconscious mind.  What would that be used and abused for?”

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Numbers are Slippy, Stories are Sticky

Aug 05 2010 Published by admin under storytelling

“The story – from Rumplestiltskin to War and Peace – is one of the basic tools invented by the human mind for the purpose of understanding.  There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.”  - Ursula K. Le Guin

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Crystal Balls or Navel Gazing?

Aug 02 2010 Published by admin under business

Has market research dropped the (crystal) ball?

I came into the market research industry because I was curious about people.  I love uncovering the motivations and behaviours of others, and enjoy exploring and connecting data to find new meanings and inspirations.

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Insight tripping

Jul 13 2010 Published by admin under insight

If you have tried almost everything in your report and the client is still asking for more insight what do you do?

Take a trip. No need to leave your desk. You will be traveling to new states of consciousness. And yes its all perfectly legal. We will be going to the Hypnogogic. A space and time in the mind just as you fall asleep.

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