Understanding SNAPP Judgments

Oct 21 2012 Published by neilgains under behavioural economics

Learning and applying the principles of behavioural economics and the mental shortcuts or biases which we are all prone to can be bewildering and frustrating. When I checked on Wikipedia, there are 173 pages relating to biases of judgement and decision making, including long lists of decision making, belief and behavioural biases, social biases, and memory errors (link below). Similarly, The Visual Guide to Cognitive Biases by the Royal Society for Account Planners (worth reading, link below) lists over 100 different biases. Surely there must be some key principles to these?

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