Perception from the Top Down (Consumer Understanding #8)

Mar 17 2011 Published by neilgains under consumer psychology

To perceive is to act

Perception is all about action. What we perceive is not just based on input from our senses, but also based on our expectations in a specific context or situation.  Our senses work very well, but our brain integrates, interpolates and interferes with the information coming from the senses to fit the data to pre-existing models of what it thinks should happen (based on a vast databank of previous experiences).  For example, our brain expects that two towers going up into the sky away from us should converge following the laws of perspective, and when they don’t (as above) this can cause unintended effects in how we perceive the world. Read more »

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