Big Data, Big Changes?

Apr 09 2012 Published by neilgains under market research

What will the entry of Google into market research mean for the industry?

Google Consumer Surveys is a deceptively simple product. Limited questions, simple (and low) pricing, and the promise of focused customer feedback. Other DIY tools such as Survey Monkey (which I use regularly), have not yet gained strong traction, perhaps because they lack the access to consumers that is an important part of an agency’s service. Read more »

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