Making Your Brand Emotional: Human Goals and Buyer Behaviour

Feb 25 2015 Published by neilgains under emotion

Why do people who like fun fly with Virgin Airlines while those who seek safety and control stick with British Airways? Is there a reason that IKEA’s brand experience is so successful in communicating their democratic values? And why has the resurrection of LEGO to become the world’s largest toy brand been one of the brand success stories of the last 20 years (even leading to one of the most successful movies of 2014)? Read more »

No responses yet