Using pictures to measure emotions and cultural values

Oct 23 2017 Published by neilgains under culture

Global brands are facing more and more competition from local brands, even as they spend more on their marketing efforts and create greater efficiencies in their supply chains. While local brands have many advantages from being on the ground in their markets, perhaps their biggest advantage is their local cultural capital. Read more »

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Making Your Brand Emotional: Human Goals and Buyer Behaviour

Feb 25 2015 Published by neilgains under emotion

Why do people who like fun fly with Virgin Airlines while those who seek safety and control stick with British Airways? Is there a reason that IKEA’s brand experience is so successful in communicating their democratic values? And why has the resurrection of LEGO to become the world’s largest toy brand been one of the brand success stories of the last 20 years (even leading to one of the most successful movies of 2014)? Read more »

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