Using pictures to measure emotions and cultural values

Oct 23 2017 Published by neilgains under culture

Global brands are facing more and more competition from local brands, even as they spend more on their marketing efforts and create greater efficiencies in their supply chains. While local brands have many advantages from being on the ground in their markets, perhaps their biggest advantage is their local cultural capital. Read more »

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From Morning Lift To Nighttime Gift: Jakarta beauty routines

Jun 30 2017 Published by neilgains under brand essense

Two years ago, TapestryWorks collaborated with ABN Impact Indonesia to explore beauty goals among Indonesian women, and exactly two years’ later we went back to their Jakarta Beauty insight community to learn more.

In our earlier study, we learnt about a range of motivations that are important to Jakarta women and the beauty that they desire, including Confidence, Knowledge, Care, Belonging, Love, Fun and the desire to be (a little) Unique. In our latest study, we decided to look more deeply into these different motivations to understand how they relate to different aspects of women’s daily lives. Read more »

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Beauty – Science or Art?

Sep 22 2016 Published by neilgains under book review

“When I was a little girl no one ever told me I was pretty. All little girls should be told they are pretty, even if they are not.”

Marilyn Monroe

“Natural beauty takes at least two hours in front of a mirror.”

Pamela Anderson

Asked why people desire physical beauty, Aristotle said, “No one that is not blind could ask that question”. Is there more to what we find beautiful than just our individual preferences and prejudices? In Survival of the Prettiest, Nancy Etcoff reviews the evidence that beauty is more science than art. In particular, she discusses the role of evolution and natural selection versus culture in shaping what makes someone beautiful.

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The Feeling of Muslim Beauty: Is the beauty myth universal or do local truths prevail?

Jul 30 2015 Published by neilgains under Asia trends

The beauty every woman desires?

Much has been written about the rise of hijabers and the modernization of Muslim values. Many such perspectives interpret cultural changes through the lens of Western values, so what is the truth about modern Muslim women in South East Asia and what they feel about beauty? Read more »

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