The transformation of market research
Last week I spent a great two days taking part in the MRSS Asia Research Conference (declaration: I had also been involved in it’s organisation). On the first day, more than twenty young (and occasionally old) researchers took part in two stimulating workshops exploring research in the facebook age, and the busy executive’s guide to social media. On the second day of the conference, 10 world class speakers spoke on a range of topics connected to the future of research in Asia.
My key take aways fall into four areas: the importance of emotions, the power of measuring real behaviours, the value of contextualising survey questions and the reality of Asia’s ageing population (surprisingly I’ve come back to affect, behaviour and context again!). Read more »