Finding Your Brand Story: Marketing with the Right Emotions

Jun 23 2014 Published by neilgains under archetypes

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  - Maya Angelou

Sadly Maya Angelou died at the end of May, but this quotation from her should have pride of place on the office walls of every marketing professional.  Emotions matter in marketing because they are linked to the human goals that frame every decision we make. But is there evidence that emotions really work and how do you find the right emotion for your brand?

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3 Reasons Why the Lego Movie is Awesome Branding

Feb 17 2014 Published by neilgains under branding

I went to see The Lego Movie on Friday, and in the words of the song that opens and closes the film, “Everything is awesome”. I loved every minute of the movie, but as well as being a great movie this is arguably one of the greatest pieces of branding you will see this year. Here are three reasons why. Read more »

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