The ABC and D of Human Behaviour (Consumer Understanding #13)

Mar 22 2011 Published by neilgains under consumer psychology

Over the past two weeks we have learnt 12 key insights into what makes us who we are, based on the latest understanding from neuroscience, behavioural economics, psychology, biology and the social sciences. ¬†They can be summarised in three (or perhaps four) key themes, but first let’s review the 12 lessons of human behaviour. Read more »

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