Comments on: New Emotional Connections that create Future Value http://www.inspectorinsight.com/insight/new-emotional-connections-create-future-value/ Inspiration and Insights for market research from Tapestry Works Sat, 10 Dec 2011 19:44:48 +0100 hourly 1 http://wordpress.org/?v=3.0.1 By: Keith Meadows http://www.inspectorinsight.com/insight/new-emotional-connections-create-future-value/comment-page-1/#comment-21 Keith Meadows Fri, 18 Jun 2010 08:37:53 +0000 http://www.inspectorinsight.com/?p=66#comment-21 A very clear and helpful summary which in my opinion defines what insight is all about. As pointed out it's not a battle between qual and quant but, can be a fusion of both and looked at from different perspectives within a specific context. The emotional element is often overlooked and it's key. It must resonate. If insight does not lead to action or outcome, it's wasted. But, how often is this opportunity lost through conventional debriefs with PPP's and a didactic style of presentation? We therefore, need to look at the learning needs of decision makers, to involve them in the process, to bring their experiences to the table if insight is to be of value and lead to action or outcome. Insight is not dead, overused - yes. It just needs redefining rather than expressed as some glib phrase on a company website. The defininion here helps. A very clear and helpful summary which in my opinion defines what insight is all about.

As pointed out it’s not a battle between qual and quant but, can be a fusion of both and looked at from different perspectives within a specific context.

The emotional element is often overlooked and it’s key. It must resonate. If insight does not lead to action or outcome, it’s wasted. But, how often is this opportunity lost through conventional debriefs with PPP’s and a didactic style of presentation?

We therefore, need to look at the learning needs of decision makers, to involve them in the process, to bring their experiences to the table if insight is to be of value and lead to action or outcome.

Insight is not dead, overused – yes. It just needs redefining rather than expressed as some glib phrase on a company website. The defininion here helps.

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