Archive for the 'pricing' Category

10 Reasons Why Discounts and Sales Are Bad for Business

Dec 09 2014 Published by neilgains under pricing

This is the time for sales and promotions around the world, from the madness of Black Friday to the January Sales that promise to give us so much more for so much less. But are sales and discounting really in the interests of business and brands? The evidence is pretty clear – the answer is a resounding NO.

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