Pantone have just announced their colour of the year, and it’s a “refreshing and vitalising” shade called Greenery (otherwise known as Pantone 15-0343), which they describe as “symbolic of new beginnings”. The colour is strongly associated with spring and is a shade of green that incorporates yellow to give a “fresh and zesty” feel that suits spring as a time to “revive, restore and renew”.
Archive for the 'Asia trends' Category
As part of our work on Muslim beauty, TapestryWorks, ABN Impact and Zest Research Consultancy also looked at perceptions of local female celebrities using picture sets of around 30 celebrities in both Indonesia and Malaysia.
The beauty every woman desires?
Much has been written about the rise of hijabers and the modernization of Muslim values. Many such perspectives interpret cultural changes through the lens of Western values, so what is the truth about modern Muslim women in South East Asia and what they feel about beauty? Read more »
Now is the time of year that everyone writes about trends for the coming year. I’ve read through several today and captured my top ten in the list below. Many of the trends come from the JWTIntelligence Blog and the Trendwatching website as well as a number of other disparate sources. Both linked sites are well worth reading. Read more »
Pantone have just published their Spring 2014 fashion colour report (from New York fashion week). A combination of soft pastel colours are predicted to be popular along with “vivid brights”, including Placid Blue, Violet Tulip, Hemlock, Paloma, Sand, Celosia Orange, Radiant Orchid and Dazzling Blue. The brightest colour in the collection is definitely Freesia. Read more »
With a growth in importance of Asian markets, the trend watchers have been setting up in Asia, and it’s good to see a greater emphasis on innovation in this part of the world. Trendwatching.com’s recent report on the trend for ‘Localizasian’ is one example of this (they now have an office in Singapore). Read more »
What does 2012 hold?
In an uncertain world, it’s always good to hang on to someone else’s predictions of what lies ahead, and in that spirit here is a summary of some of the key trends outlined by trendwatching.com in their end of year report (link here). Some of these trends seem very similar to previous years perhaps, and some are less relevant for Asia, so I will focus on six that I find most relevant and intriguing plus a tip for which colour to wear to your New Year’s party on Saturday night. Read more »
CNBC have an interesting slide show (click here) and article on Growing Trends for Chinese Consumers and it’s worth sharing them even though some are well known (some are more surprising). The trends are macro-economic, and provide insights into the changing Chinese marketplace and consumer. Read more »
“For those (cities) which were great once are small today; and those that used to be small are great in my own time. Knowing, therefore, that human prosperity never abides long in the same place, I shall pay attention to both alike.” - Herodotus Read more »
How successful are Asian brands?
The Economist Intelligence Unit (EIU) published a report late last year on Asian branding full of insights and well worth reading. The report is based on interviews with a range of branding experts and Asian business leaders and you can download it (in English or Chinese) here. Read more »