Connecting with Customers
“Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.” - Chinese proverb
Connecting the dots
The tremendous advances in brain science (along with changes in the media landscape) mean we need to rethink how we engage customers, taking on board some of the lessons of neuroscience and behavioural economics, and sometimes going back to ancient wisdoms which preceded the rise of rational approaches to consumer behaviour, especially in the West. The truth is that most of our decision making is unconscious, emotional and highly context dependent (especially social context). Read more »
