Questions, questions

After watching the world go by for a while, you may still have some unanswered questions which means it may be time to start a conversation with your customers.  Although more than 90% of communication is non-verbal, there is a huge amount to be learnt from listening to consumers (and asking the occasional question), especially when this is done in the right way. Read more »

Getting started in research

Last week I was asked to facilitate a workshop for marketing and communication professionals to empower them to build their understanding of consumers through their own investigations.  The workshop covered some of the key psychological insights, but focused on practical ways to help them observe, listen and ask questions in a more structured way.  The session was great fun, and over the next two articles I can share some of the practical tips I gave them.  Today I will focus on observation, which should always come before asking and listening. Read more »